1. GENERAL 

SWF Marketing Policy aims to provide guidance about all the activities of the SWF marketing department. The policy will cover the events, activities and campaigns of SWF related to education, healthcare, research, development and social welfare initiatives.

1.1.              Purposes of The Policy

This policy ensures the Marketing Department effectively supports SWF’s mission by promoting its initiatives and engaging stakeholders in education and healthcare.

1. Enhance visibility of programs in education and healthcare.
2. Foster stakeholder engagement through effective communication.
3. Strengthening SWF’s reputation as a leading social welfare organization.
4. Mobilize community support and encourage volunteer participation.

1.2.                 Scope of the Policy:

This policy applies to all marketing and promotional activities undertaken by SWF, including but not limited to digital marketing, print media, community engagement events, donor communication, and public relations.

1.3.                 Definitions of Terms:

 SWF: Salt Welfare Foundation, a nonprofit organization.

Stakeholders: Donors, volunteers, beneficiaries, and the general public.

 1.4.                 Policy Description

This marketing policy outlines the ethical standards, operational guidelines, and tools to be used for promoting SWFs initiatives. It ensures consistency, accuracy, and professionalism in all marketing endeavors, while maintaining SWFs integrity and credibility.

1.5 Marketing Department Organogram

 

2. Roles and Responsibilities of Marketing Department

1. Develop and oversee the marketing strategy, manage the brand, and lead campaigns.
2. Execute campaigns, manage content creation, and track performance.
3. Create engaging content that reflects the SWF mission and resonates with target audiences.
4. Monitor and manage social media platforms, responding to engagement and analyzing metrics.
5. Assist in organizing events and outreach activities to enhance community engagement.
6. Support fundraising teams with marketing materials and promotional strategies.

3. Marketing Department Key Policies and Strategies

3.1 Branding

• Establish a consistent and recognizable brand identity across all platforms.
• Develop brand guidelines that reflect SWF’s vision, mission, and values.
• Incorporate SWFs achievements and future goals into branding materials.

3.2 Content Creation

• Produce high-quality, impactful content (articles, videos, infographics) to showcase SWFs work and achievements.
• Highlight success stories of beneficiaries to inspire donors and stakeholders.

3.3 Social Media

• Use platforms such as Facebook, Instagram, and Twitter to reach diverse audiences.
• Maintain an active presence with regular updates, storytelling, and engagement activities.
• Use targeted advertising to reach potential donors and volunteers.

3.4 Stakeholder Engagement

• Develop partnerships with local communities, businesses, and other NGOs.
• Organize donor appreciation campaigns and keep stakeholders informed of progress.
• Host regular webinars, workshops, and community forums to involve stakeholders.

3.5 Monitoring and Evaluation

• Use tools like social media insights or website analytics to measure how far your campaigns are reaching, how many people are engaging (likes, shares, comments), and what impact they are making (e.g., increased donations or volunteer sign-ups).
• Review the results of your campaigns regularly. For example, see which strategies worked well and which didn’t. Use this information to adjust and make future campaigns even better.
• Ask stakeholders—such as donors, volunteers, or community members—how they feel about SWF’s marketing efforts. Their feedback helps you understand what they like and where you can improve.

3.6 Compliance and Ethics

• Adhere to all relevant laws and ethical standards in marketing practices.
• Avoid misleading information and maintain honesty in communication.
• Respect the privacy and dignity of beneficiaries in all marketing materials.

3.7 Crisis Management

• Develop a crisis response plan to handle potential reputational risks.
• Communicate transparently with stakeholders during crises to maintain trust.
• Train marketing team members in crisis communication and media handling.

3.8 Community Outreach

• Partner with schools, healthcare providers, and local organizations to amplify impact.
• Organize awareness drives and informational campaigns to educate communities about SWFs
• Encourage community members to become brand ambassadors for SWF.

3.9 Volunteer Mobilization

• Develop marketing campaigns to attract volunteers for various initiatives.
• Highlight the impact of volunteer contributions through storytelling.
• Provide training and recognition programs to motivate and retain volunteers.